In Latin American, marked by authoritarian regimes, inequality, and repression, women manifested themselves through art, especially by exploring the political dimension of their bodies and organizing themselves into political and artistic collectives. In the case of Latina and Chicana artists in the United States, they were responding to a patriarchal politics as oppressive as that faced by their peers in Latin America. They also had to confront a feminist movement that was often indifferent to the problems faced by women of color.

The link between art and advertising is not a novelty or a trend, it is an action that if done strategically and perfectly executed, can change the destiny of a brand.